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Umundo is a platform for push based rich media (video and audio) content distribution to multiple mobile devices as well as web platforms. Umundo through its patent pending technology allows customers to opt-in for their choice of rich media content and pushes the content to various mobile devices, idevices ( iPhone,iPod and iTune) and web 2.0 social networking platforms like facebook, myspace, bebo, orkut etc. Umundo provides a revolutionary model for PUSHING the rich media content to the consumers' choice of mobile device or web platform simultaneously.
In doing this Umundo creates new opportunities for content makers and distributors as well as a new viewing experience for end users based on a novel and sustainable Mobile and Internet video model that is open, secure, friendly and personal. Umundo has established its global headquarters in Silicon Valley, California and is expanding its subsidiaries in India, Singapore and Ukraine. As part of this expansion we are currently recruiting for -
1. Content Acquisition Executive
2. Online Marketing Manager
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Content Acquisition Executive
Job Reference : 101
Business Area : Media
Location : Nagpur
Role Description
The Content Acquisition Executive will be responsible for acquiring the best content for the platform, to deliver programme strategy and business objectives. You will manage the complete process from identifying the right content through to negotiation and finalisation of a high volume of creative deals, on budget. This person will report to the Director of Content Acquisition
Responsibilities
- Acquire Free on Demand, ad supported rights for the platform, to meet set objectives.
- Contribute to the development and execution of content acquisition planning, in line with editorial, technical and financial requirements.
- Identify, meet, build relationships with, and negotiate with content owners to achieve business objectives.
- Liaise with the marketing group to establish essential interaction between marketing and content. Maximise the impact of content by facilitating relationships between the marketing and promotions teams at the content owners and us.
- Present and sell the service to content owners, industry groups, and the press at relevant events and during other opportunities.
- Be aware of and take part in marketing activities, including trade shows, events and acquisitions trips as necessary, in India and overseas.
- Renegotiate selected existing deals to reflect new positioning and requirements.
Essential Skills
- Thorough knowledge of rights licensing, preferably with one or two years experience in programming, acquisitions or sales.
- Creative, confident, pragmatic and effective in negotiations.
- Enthusiastic interest and understanding of the media sector, including traditional broadcasting and the internet.
- High level of presentation and communication skills both in person, by phone/email, during meetings and events.
- Ability to work independently and to take initiative and responsibility.
- Ability to exercise budget responsibility and work to targets.
- Ability to initiate and complete projects demonstrating a good level of understanding and comfort with rights, legal, financial and technical issues.
- A basic understanding of the technology behind the service.
Ideal Skills
- Proficiency in languages other than English an advantage. Proficiency in local language will be an asset.
- Background or knowledge in marketing and communications an advantage
- General ‘can do’ approach. Ability to adapt to different situations, new technologies and take on new challenges in a growing company
- An awareness of advertising
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Online Marketing Manager
Job Reference : 102
Business Area : Media
Location : Nagpur
Role Description
The Online Marketing Manager will be responsible for the management of all viral marketing for Umundo and the online marketing team. He /She will be an experienced Marketing Manager who is seeking a challenging role within a dynamic company.
Responsibilities
- Plans and develops viral marketing strategies in conjunction with overall marketing strategy.
- Implements specific marketing campaigns and drive online results.
- Lead pre-campaign planning meetings and post-campaign after-action-reviews, and setting list and test priorities.
- Work with cross-functional marketing team
- Position the website into the search engines
- Gather and manage available information regarding the company’s competitors
- Responsible for all seeding and viral campaigns
Essential Skills
The ideal candidate will have a proven track record and be able to satisfy the majority of the following:
- Bachelor Degree, ideally in Marketing or Advertising
- Proven track record in the following, Viral Marketing, Seeding, Infiltration, Video, Product Sampling, Buzz Agencies or Network Leverage.
- Background in the Internet, publishing and television sectors
- Excellent communication skills
- Highly creative and motivated
- Organisational ability to manage and meet deadlines
- Self starter with a track record of exceeding challenging goals
- Fluency in English is essential
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